The price indicated for the long-awaited iPhone 8 does not please many fans of the brand.
But Apple could change this, and in a good way.
Despite being unquestionably the market leader, the American brand cannot help but worry about its most direct competitors. And if there is something positive about competitiveness in the market, it is related to the struggle between its players to offer the end consumer the best possible price, taking into account the quality of the product.
In the Smartphone market, this competition is more intense between the two big brands Apple and Samsung, leaving others like Huawei or LG for background.
And the launch of the new S8 did not leave the iPhone brand indifferent. In fact, a report from UBS reveals that the brand may lower the price of the next iPhones. While on the iPhone 7S Plus a reduction of approximately ?20 is estimated (from ?723 to ?703), the price of the iPhone 8 could start at ?800, instead of the expected ?1000.
This article was originally published by Forall Phones partner, iServices.
