Everyone is required to have an attitude of citizenship. Why not demand the same from a company, such is its power, influence and reach? Let's not make exceptions.
There are many companies that identify themselves as non-citizenship spaces where rights and duties available in society ? and in the Constitution! ? they don?t even exist. And the sentence will come to all those who continue toignore the spirit and civilizational practice.
It is necessary to democratize the concept of company and develop corporate citizenship as acomplement to citizenship political and social!
Corporate citizenship is simply a set of principles and management systems aimed at preserving value in society , through which companies meet their economic, legal, ethical and discretionary responsibilities while maintaining a transparent and fair relationship with all stakeholders. Competition included. And collaborators too!
If corporate social responsibility is no longer enough? No.
In fact, the two concepts are sometimes confused, but corporate citizenship differs when put at the heart of the matter is ethics. More than awareness of profit potential and compliance with laws, there must be awareness that the company is part of a social system and thus establish an ethical commitment.
The practice of corporate citizenship will only bring benefits and the cost is equal to zero< /b>. As a bonus, there will be the development of more reliable leadership and an improvement in the organizational climate. Is there a better way to maximize?
Think social, change the rules!
Rafaela de Melo
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