With iPhone 13 a being the sales leader, Apple once again became the smartphone market leader in the last quarter of 2021.
The information was released this Tuesday (January 18) by the technology sector analysis company, called Canalys, which points to Apple as responsible for 22 % of worldwide sales in the last 3 months of 2021, closely followed by Samsung with a 20% share. Xiaomi, with 12%, maintained its third place.
Speaking specifically of the iPhone 13, whose performance he called a ?superstar?, the Canalys analyst, Sanyam Chaurasia, stated that Apple's flagship had an unparalleled performance in mainland China, despite its prices aggressive to your devices.
The North American giant's strategy, according to the analyst, is to maintain a value proposition linked to product design and the classic user experience.
According to Chaurasia, Apple's milestone can be considered more remarkable when considering that the company was forced to interrupt its production precisely in the fourth quarter of the year, given the scarcity of some key components.
This means that not enough iPhones 13 were manufactured to meet demand. For the analyst, Apple's production chain is already showing signs of recovery.
Problems in the production chain were not exclusive to Apple. The lack of components was reflected in growth of just 1% in global smartphone sales.
According to Canalys' vice president of mobility, Nicole Peng, the biggest impacts were suppliers of cheaper devices. Although component manufacturers are increasing production, Peng believes there will be ?no slowdowns until the second half of 2022.?
Font:Tech World
